ASISTOUR is a leading European travel company specializing in medical tourism. Based in Karlovy Vary, Czech Republic, ASISTOUR is renowned for providing exceptional travel services to thermal resorts in the Czech Republic, Slovakia, Lithuania, Poland, and Italy. With a reputation as a reliable and trusted operator, ASISTOUR continues to expand its portfolio to offer comprehensive travel packages, including medical and wellness tourism experiences.
Challenge
ASISTOUR approached GP Solutions to extend their service areas, build a robust partner network, and secure direct contracts with hotels and other providers across new regions. The goal was to develop a more advanced, feature-rich platform that could seamlessly integrate with new suppliers, enhance the customer experience, and enable a comprehensive B2B sales model.
Goal
ASISTOUR sought a technical solution that would enable:
Expansion of destinations and services: Broadening the company’s market reach and adding new travel services.
Supplier Integration: Connecting with new travel product suppliers to offer an expanded portfolio of services.
B2B Sales Platform: Enabling B2B sales through direct integrations with partner companies.
Solution
GP Solutions implemented a custom solution based on the GP Travel Enterprise platform. Several key modules were enhanced and tailored to meet ASISTOUR’s unique requirements. Below are the main deliverables:
1. Scheduler Module
The Scheduler module was enhanced to support more sophisticated booking management. It allows travel agents to track and manage transfers and excursion bookings efficiently. The updated functionality includes:
Booking calendar: View and manage reservations by day/week.
Custom group management: Color-coded statuses for groups, with the ability to merge, split, and edit groups.
Advanced filtering options: Sort bookings by service, program type, and more.
2. Meal Types Module
To streamline the booking and sales process, the Meal Types module was customized to allow ASISTOUR to offer a variety of meal plans and treatments (e.g., full board with treatment, half board, bed & breakfast, etc.). This module also lets ASISTOUR set meal prices for different packages.
3. Updated Inventory Module
Before the upgrade, ASISTOUR lacked a system to manage the availability and pricing of self-operated excursions. GP Solutions provided the GP Inventory module to resolve this. Now, ASISTOUR can manage product descriptions, pricing, and availability for a wide range of travel products, including accommodations, transfers, excursions, and charter flights. The Excursions product type was customized to handle specific requirements, offering private, shared, walking, and off-site excursion types.
4. Self-operated Product Discounts
A Discounts module was developed to help ASISTOUR manage promotions, tailored discounts, and special offers. This feature allows the company to highlight these deals across both their B2B and B2C interfaces, driving more conversions and boosting sales.
Results
The collaboration between ASISTOUR and GP Solutions resulted in the delivery of a highly functional, advanced travel platform that met all the company’s needs:
Expanded service offering: The platform supports the addition of new suppliers and destinations, increasing the range of services available to customers.
Streamlined operations: The enhanced modules provide greater control over booking management, pricing, availability, and customer relationships.
Efficient B2B sales: The platform allows ASISTOUR to manage partner integrations and B2B sales more effectively, opening new revenue channels.
Efficiency & Impact The new travel platform has significantly improved ASISTOUR’s operational efficiency. With the introduction of advanced modules, the company has been able to expand its service offering, improve sales processes, and enhance customer engagement. The custom enhancements have streamlined internal workflows, improved product management, and positioned ASISTOUR as a more competitive player in the medical tourism market.
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