Case Study: Back-End Development for a Health Travel Company
Geometry
Booking Engine SoftwareTravel API IntegrationOTAsCustom Development

Custom Back-End Development for a Health and Wellness Tourism Company

Fit Reisen Website Development | GP Solutions

Tech Stack

Main Project: .NET Framework 4.8, ASP.NET MVC, MSSQL, Amazon S3
Additional Development: .NET Core 3.0/.NET 5, ASP.NET MVC, MySQL

Project Management

Scrum

Start Date

2016

Scope (as of 2025)

37,450 hours

Client Background

Fit Reisen Group is a global leader in health and wellness travel. The company has been operational since 1975 and since then has grown to cover seven brands — Fit Reisen, SpaDreams, Yoga Escapes, Aytour, Kurz-mal-weg.de, Tripz, and Lotus Travel — and four locations in Germany. Fit Reisen Group offers travel products with a strong focus on health — Ayurveda, spa, yoga, detox, beauty, and anti-stress packages — as well as travel vouchers, short trips, city tours, or sports trips for individual travelers (FITs), couples, and families with children.

Business Figures for Fit Reisen Group

Project Goals & Challenges

Initially, the client operated a primary website with very limited functionality, built using an outdated .NET tech stack. The major sales channel was phone calls, while the share of online sales was very low, with no automation in place. It led to slow response times, fragmented booking processes, and certain technological constraints for the company’s scalability.

For instance, when a customer wanted to buy a package tour, most arrangements were made via phone communication between a sales manager and a hotel/the customer. In addition, the entire multilingual content was added/updated by content managers, with no automation to speed up the process as well.

The client wanted to get a new ERP system by upgrading their main website (fitreisen.de) to drive website conversions and online sales and get a fully functional online sales channel. Apart from that, Fit Reisen requested support and development of new features and applications, including a CMS portal. As development progressed, our team was also assigned to additional projects of the same client (tripz.de and lotus-travel.com).

Project & Its Development

Our team had to develop the entire functionality for the client from the ground up. The solution had to be tailored to fit the client’s specific requirements and accommodate their rich travel product portfolio.

The project started back in 2016 with the redevelopment of the main website and covered almost a decade of fruitful collaboration. Over time, we extended the functionality of the main project (fitreisen.de), developed a content management portal from scratch, and took care of additional projects (tripz.de, lotus-travel.com).

Key Development Components

  • Back-end development of the main website (fitreisen.de)
  • Full-stack development of a CMS for the main website
  • Full-stack development of a content management portal
  • Back-end development for tripz.de
  • Back-end development for lotus-travel.com

Automation & Advanced Features

On top of that, we handled the client’s requests for the introduction of automation into their processes and delivered the following features:

  • Request Automation — A module devised to automate communication with a customer/hotel with no need for a sales manager’s intervention;
  • Content Automation — A ChatGPT-enabled module for full automation of content generation and translation into multiple languages. The introduction of this module into the client’s system resulted in significant reduction of content managers’ time and efforts.

Innovative Approach

To implement the content automation module, we integrated OpenAI’s ChatGPT to enable translation into multiple languages. The solution posed no technical challenges and was implemented hassle-free, yet the results exceeded our development efforts and led to a significant decrease of time and efforts for content management and updates.

Team Composition

Communication Tools — Slack, Teams

Team composition for a Fit Reisen Project

Results & Business Impact

Our cooperation brought to life three fully-operational and marketing websites — fitreisen.de, tripz.de, and lotus-travel.com.

BUSINESS RESULTS

  • Fully-functional upgraded ERP system
  • Online sales multiplied several times
  • Increased effectiveness and transparency in request processing
  • Faster response times
  • Website traffic increased exponentially
  • Operational costs reduced
  • Enhanced user experience
  • Strengthened brand awareness and customer loyalty
  • More repeat business
  • Lower workload for content and sales managers due to process automation

CURRENT UPDATES

The project is still in active development, as our team is working on further upgrades to the functionality, ongoing support, and the integration of OpenGDS.

Screenshots of three websites of a wellness travel agent

Nils Asmussen

Nils Asmussen, Member of the Management Board

GP Solutions managed to meet and exceed our expectations. They developed a highly-functional custom ERP system for our company, and our CTO is totally satisfied with it. The team proved their technical expertise in building API connections to our clients and implementing endpoints for the admin frontend.”

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