The Client is a flagship European airline. The company is one of the world’s leaders among airlines by fleet size, covered destinations and the total aggregated international flights per year.
Challenge
The airline was seeking to upgrade its existing online booking portal with new functionality to offer a more diverse and convenient experience to its customers. Another challenge was to set up collaboration with third-party IT vendors delivering other functional parts of the booking platform.
Goal
Bearing in mind the plans to increase website traffic, conversion rates and customer loyalty, the Client set the following objectives:
Development of a new cross-selling module to offer additional travel products and services, such as hotels, car hire and insurance, up on the booking website.
Integration of new travel consolidators to diversify the range of travel products made available for booking online.
Refactoring of online payment processing to introduce new payment options.
Implementation of dynamic travel packaging based on a new business logic to make the booking more intuitive and easy.
Solution
GP Solutions assembled a team of IT experts, which grew from 2 to 16 members over the course of 5 years. The main project development stages are highlighted below:
1. Dynamic Packaging Module
GP Solutions built a custom dynamic travel packaging module allowing the clients to combine and book several travel products within a single booking request.
2. Tour Calendar
A new fully custom packaged tour calendar module was developed. It allows to look up flights within a 3-day window before / after the selected travel dates. This module helps website visitors to make informed choices during ticket booking by comparing the offers for adjacent dates.
3. Connector to American Express
The team developed a new connector to American Express. The main goal of this implementation was to improve the ‘one-time-use credit card’ payment option. After the implementation payments started reaching suppliers directly and allowed to offer better pricing for the end customers and enhance user experience.
4. Connector to Pegasus Solutions
Ultimately, the team introduced a new connector to Pegasus Solutions, a hospitality technology provider. GP Solutions also updated the existing connectors to B2B consolidators Travco, Avis, Viator, and Hotelbeds.
Result
Having Introduced new features, including diversified travel product offering on sale, new payment options, and dynamic packaging, GP Solutions helped to create a better digital experience for the airline’s customers.
In turn, this has brought a visible business impact:
Customer loyalty increased by 40%;
Digital sales volume improved by 25% compared to pre-launch period of upgraded portal;
The project’s success received recognition by winning the Best Airline Website award by Travolution.
Our Clients Say
“Our company would like thank GP Solutions for being so cooperative in implementing software solutions for our company in the shortest possible period. Your team has manifested the ultimate operational excellence and highest professional and personal competence. We consider your team’s cohesion and unity spirit as the key stone of our project’s success.”
“ We’re impressed with their willingness to always find a way to make things happen.It is a very honest relationship we have with our team at GP and they really do feel like an extension of our own company. This isn’t something you find every day.”
“I can highly recommend the services of GP Solutions. During the past 1.5 years, our company has been working with GP Solutions on a new project of ours. The company offers high quality services. We can say that we have always been satisfied by their work.”
“GP Solutions continues to produce high-quality outputs thanks to their dedication and commitment to delivering their projects on time. The team is highly adaptable, and internal stakeholders are particularly impressed with their vast industry experience.”
“Their expertise in travel-oriented development and their team’s wide range of skills has been huge for us. Engage their people as soon as possible within your project timeline. They have a fantastic level of expertise on all development fronts that will help your project get moving quickly.”
“Due to their experience in travel IT we’ve selected GP Solutions to work on a custom project for TOURCOMPASS, which involved interaction with Amadeus. We found GP team to be professional, dependable and responsive. We are pleased to recommend GP Solutions GmbH as a reliable travel technology partner.”