Online Booking Upgrade for European Airline - Case Study
Geometry
Booking Engine SoftwareTravel API IntegrationAirlinesOTAsCustom Development

Complex Online Booking Upgrade for Flagship European Airline

Сross-selling module

Vertical:

Technology:

XML/XSLT, JSP, JS, HTML, Java

Scope:

80000 + man-hours

Approach:

Project Background

The client is a flagship European airline, recognized globally for its extensive fleet, vast network of destinations, and high volume of international flights. Known for its industry leadership, the airline sought to enhance its online booking portal to deliver an exceptional customer experience.

 

Challenge

The airline’s existing online booking portal required significant upgrades to meet growing consumer expectations. The airline wanted to offer a more dynamic and seamless experience, with additional travel products, improved booking capabilities, and efficient third-party integrations for enhanced services.

Goal

The objectives of the project were:

  • Develop a cross-selling module to promote additional services (hotels, car hire, insurance) during the booking process.
  • Integrate with new travel consolidators to diversify the available product range.
  • Enhance online payment processing by offering new, more secure payment options.
  • Implement a dynamic travel packaging solution to make booking easier and more intuitive for customers.

Solution

To meet the airline’s goals, GP Solutions built and implemented a set of innovative and customized features, driving the project’s success:

1. Dynamic Packaging Module

A custom dynamic travel packaging module was created to allow customers to book multiple travel products (flights, hotels, car hire, insurance) in a single, unified request. This module simplified the booking process and provided customers with tailored travel bundles.

Dynamic Package

2. Tour Calendar

We developed a unique tour calendar module that lets customers view available flights within a 3-day window before and after their selected travel dates. This gave users flexibility to compare options and choose the best prices, helping them make informed decisions while booking.

3. Connector to American Express

We integrated a new connector to American Express to enhance the payment process, allowing for one-time-use credit card transactions. This improved payment flow, enabling direct transactions with suppliers and offering better pricing for customers.

4. Connector to Pegasus Solutions

A new connector to Pegasus Solutions was introduced to expand the airline’s booking options. Additionally, we updated existing connectors to B2B consolidators like Travco, Avis, Viator, and Hotelbeds to expand the range of available products.

Result

The upgrade successfully achieved all the objectives, transforming the booking portal into a more dynamic, user-friendly platform. This transformation resulted in:

  • A 40% increase in customer loyalty through a more engaging and personalized booking experience.
  • A 25% increase in digital sales compared to the pre-launch period.
  • Recognition for excellence with the Best Airline Website award from Travolution, acknowledging the airline’s innovation in digital travel services.

Efficiency & Impact:
The upgraded portal not only enhanced the customer experience but also drove measurable business growth. The integration of new travel products, better payment options, and dynamic packaging led to increased conversions, higher customer retention, and boosted sales, demonstrating the significant impact of the solution on the airline’s digital business performance.

Our Clients Say

“Our company would like thank GP Solutions for being so cooperative in implementing software solutions for our company in the shortest possible period. Your team has manifested the ultimate operational excellence and highest professional and personal competence. We consider your team’s cohesion and unity spirit as the key stone of our project’s success.”

Sven Schiller

Sven Schiller

Information Technology Director

“ We’re impressed with their willingness to always find a way to make things happen.It is a very honest relationship we have with our team at GP and they really do feel like an extension of our own company. This isn’t something you find every day.”

Josea Browne

Josea Browne

Managing Director

“I can highly recommend the services of GP Solutions. During the past 1.5 years, our company has been working with GP Solutions on a new project of ours. The company offers high quality services. We can say that we have always been satisfied by their work.”

Dennis Behnsen

Dennis Behnsen

Vice President

“GP Solutions continues to produce high-quality outputs thanks to their dedication and commitment to delivering their projects on time. The team is highly adaptable, and internal stakeholders are particularly impressed with their vast industry experience.”

Benjamin Weller

Benjamin Weller

Head of IT

“Their expertise in travel-oriented development and their team’s wide range of skills has been huge for us. Engage their people as soon as possible within your project timeline. They have a fantastic level of expertise on all development fronts that will help your project get moving quickly.”

Marc Blaser

Marc Blaser

Director Projects

“Due to their experience in travel IT we’ve selected GP Solutions to work on a custom project for TOURCOMPASS, which involved interaction with Amadeus. We found GP team to be professional, dependable and responsive. We are pleased to recommend GP Solutions GmbH as a reliable travel technology partner.”

Claus Palmgren Jessen

Claus Palmgren Jessen

Managing Director

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