The Client is a US-based marketing and technology corporation providing a range of solutions in the spheres of travel, hospitality and entertainment. Its activities are primarily focused on technological transformation of travel brands internationally — from startups to Fortune 500 companies — through digital marketing, distribution and data analysis solutions.
Challenge
The Client partnered with GP Solutions to develop an innovative, all-round travel booking portal on top of its existing proprietary booking automation platform. The new solution was to meet the highest standards of usability and be capable of serving both B2B and B2C segments of the market.
Goals
The travel booking portal was projected to aggregate the best offers of the Client and provide the following features:
Aggregation of multiple travel services from the Client’s portfolio
Trip planning and calculation of the total journey costs
Single-click booking capability
Acceptance of online payments from customers across the globe
Comprehensive user account management functions
Mobile-optimized look & feel of the front-end.
From day one the brand-new portal was the focal point of the Client’s offering. With this in mind, GP Solutions arranged a dedicated team of business analysts, front-end / back-end developers and launched the development phase in 2015.
Solutions
Relying on its long-standing expertise in travel technology, GP Solutions successfully covered a set of development phases to meet the Client’s goals over the course of the entire engagement. The highlights of this process are provided below.
Delivery of GP Travel HUB
GP Solutions’ proprietary product GP Travel Hub laid the foundation for the booking portal.
It served as a single point of connection to multiple travel product aggregators and suppliers. It became the backbone, which facilitated the online booking experience for the end user.
Back-office Development
The development team of GP Solutions made complete revision of the Client’s back-office application. This effort allowed to create a system with a lot more streamline and efficient reservation processing workflows. In addition, the updated application was enriched with advanced web-content management options, data analytics and reporting tools.
Integration of Online Payment Gateways
Reliable and effective online payment options are one of the cornerstones of any efficient online booking portal. GP Solutions team integrated a set of online payment system APIs and incorporated them into the general reservation workflow of the portal. The payment gateways were selected for integration with the aim to make the booking experience easily accessible for travelers across the globe.
Custom User Cabinet
GP Solutions designed and developed a custom personal account dashboard for the booking portal. The development was focused around speeding up the booking process and making it a lot more intuitive and convenient for the end user.
The final solution allowed the portal users to securely manage their personal details, payments, user setting preferences and more.
Device-agnostic Interface
In line with the overall project focus on advanced user experience, GP Solutions team made the interface of the booking portal fully compatible with the most popular operating systems and browsers. The front-end was also adapted for proper display in various screen resolutions, including all types of mobile devices.
Native Mobile Apps
Having finalized the development of the main web-portal, the Client decided to further expand its online presence by reaching out to the mobile booking segment. Upon request of the Client, the development team designed native mobile applications for iOS and Android. All the designs and workflows were developed in close collaboration with the Client. GP Solutions also took the required steps to help the Client certify and place the developed applications in app stores.
Results
GP Solutions successfully completed all of the goals set by the Client prior to starting the project. The dedicated development team delivered a highly-functional and user-friendly booking solution, providing travelers with the option to efficiently plan and book their trips, with full control over the bookings and personal data.
Shortly after launching the new booking portal in production, it started gaining positive reviews across the online travel industry segment. The Client’s total number of bookings increased by 68%.
Our Clients Say
“Our company would like thank GP Solutions for being so cooperative in implementing software solutions for our company in the shortest possible period. Your team has manifested the ultimate operational excellence and highest professional and personal competence. We consider your team’s cohesion and unity spirit as the key stone of our project’s success.”
“ We’re impressed with their willingness to always find a way to make things happen.It is a very honest relationship we have with our team at GP and they really do feel like an extension of our own company. This isn’t something you find every day.”
“I can highly recommend the services of GP Solutions. During the past 1.5 years, our company has been working with GP Solutions on a new project of ours. The company offers high quality services. We can say that we have always been satisfied by their work.”
“GP Solutions continues to produce high-quality outputs thanks to their dedication and commitment to delivering their projects on time. The team is highly adaptable, and internal stakeholders are particularly impressed with their vast industry experience.”
“Their expertise in travel-oriented development and their team’s wide range of skills has been huge for us. Engage their people as soon as possible within your project timeline. They have a fantastic level of expertise on all development fronts that will help your project get moving quickly.”
“Due to their experience in travel IT we’ve selected GP Solutions to work on a custom project for TOURCOMPASS, which involved interaction with Amadeus. We found GP team to be professional, dependable and responsive. We are pleased to recommend GP Solutions GmbH as a reliable travel technology partner.”